Wolf Blass Winery, South Australia

The Barossa Valley is the home of the South Australian wine industry and the birthplace of the world-famous Australian Shiraz. Boasting a climate not unlike the Mediterranean and numerous opportunities for red grapes to thrive, it’s the perfect place for the Wolf Blass Winery.

Wolf Blass Visitor Centre

Set up in 1966 by Wolfgang Blass, a German immigrant with a diploma in winemaking, it has gone on to produce some of the country’s best-loved wine varieties over the years.

The winery may well be based in the heart of the Barossa Valley, but it prides itself on its eclectic use of grapes from around South Australia. This means the wine varieties produced on-site are varied and unique, promising distinct character and vibrant flavours.

The Wolf Blass Visitor Centre

One of the most exciting things to do at the winery is exploring the Wolf Blass Visitor Centre. Set right next door to the original winery, it offers the chance to learn more about the fascinating history of the winery and sample some of the unique flavors on hand.

The Black Label Wall

Black Label

Inside the Centre, there is an impressive Black Label Wall, which showcases every Black Label vintage since 1973. It pays homage to Wolf Blass’ iconic Black Label wines and is the only collection of its kind in the world.


This life-size piece of art is made with oil and acrylic on canvas and was created by one of Australia’s best-loved artists, David Bromley. It was produced especially for Wolfgang Blass’ 80th birthday and shows the winemaker himself wearing his trademark bow tie.

Wolf Blass Experiences

You can’t leave the Wolf Blass Winery without trying some of the unique flavours that it creates. In the on-site tasting room, you can take educational and interactive wine experiences where you learn more about the fascinating winemaking process and discover more about the grapes used to create your favourite tipples. You can opt to taste the Black Label directly from the barrel, or simply kick back and relax with a coffee and a sweet treat in the on-site café.

The Barossa Valley is the perfect place to discover Australia’s world-famous winemaking history, and the Wolf Blass Winery is the ideal place to start. Boasting tonnes of history, a delectable selection of wines, and a Visitor Centre with a difference, you’ll have plenty of opportunities to discover why it’s one of the region’s favourites.

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